How Employees Can Build Your Brand

Branding is about creating an image that sets your organization apart from the rest of the market. Nothing delivers and reinforces this brand image better, or worse, than the employees that represent the organization. Establishing a brand is hard work, so it’s critical for employees to understand and live the brand throughout their daily interaction with clients. Internal communication is key to employees building their brand.

Brand Rant highlights how Best Buy, the nations leading electronic dealer known for burnout and high turnover, is implementing project ROWE (Results-Only Work Environment) to increase employee morale and productivity. This week in the Brand Spotlight, Citigroup Inc. reveals how important a logo is to branding, as well as the challenges that come with re-branding. Lori Rosenwasser is the executive director for brand engagement working out of the Landor’s Associates, UK. She joins the show to talk about how she works with clients to build engagement programs that align their internal organizations and employees to deliver on their brand promise.