Brand Trust

Every brand makes promises. Following through on the promise builds a brands image, just as failing to deliver can forever bury a brand. This show talks about the importance of building Brand Trust.

In Brand Rant, Viacom, parent company of MTV and Comedy Central, is in a court war with Google, debating copyright issues over Google’s YouTube video clips. Oprah Winfrey is used to being in the Brand Spotlight. She recently used her branding power to boost the brand of Swedish rye bread, Wasa. Randy Pitzer, Executive Vice President and General Manager of the Technology and Business-to-Business Marketing practice for Edelman gives his insight on the relationship between trust and branding and discusses the trust barometer.