Travel Branding

The tourism industry has blown up over the last few years and continues to see growth. With travel becoming so popular, new hotspots develop every year, making the tourism sector a competitive one. Whether flying, boating or parking it at a hotel this show visits it all.

In Brand Rant this week, cruise companies are testing the waters with a new strategy to attract a younger audience. Southwest Airlines takes the Brand Spotlight by getting interactive with users of YouTube. Trumpet Advertising owner, Robbie Vitrano, talks about his work with New Orleans to revitalize the tourism industry in the bayou with their new international branding campaign of New Orleans.