Brands Going Green

Today’s business world is about more than making money. It’s about giving back to the community and doing your part to make the world a better place for all. Many companies are feeling the pressure to “go green.” It’s a decision that not only boosts brand image, but leads to smart, new business strategies. In Brands Going Green, we look at which companies have found their shade of green and which cannot seem to back up their commitments.

GE has received much publicity for their Ecomagination program. John Righini, director at GE, discusses how this program has affected their brand. Brand Rant looks at Listerine’s voluntary recall for the new Agent Cool Blue mouthwash for children. In the Brand Spotlight this week, Coca-Cola Zero is scoring big in the beverage brand market.