Tax Time

Tax season is dreaded by all. With advanced software allowing taxpayers to file their taxes from home, tax services are engaged in a branding battle to crunch your numbers. Various tax services have gotten creative by implementing everything from YouTube to Vanilla Ice in an effort to brand themselves.

A Brand Rant between the Merisant Co., maker of Equal and NutraSweet, and Johnson & Johnson, creator of Splenda, is in full swing. A new sports drink Accelerade, tries to put the lid on Gatorade in this week’s Brand Spotlight. Brad Saylor, senior marketing manager at H&R Block in Kansas City stops by to discuss the success of the newest H&R Block brand campaign, “I Got People.”