Brands and their founders

Using the founder of a company to identify the brand is a great way to connect with consumers. But when the founder dies, does the brand die with it? This show highlights brands like Wendy’s and KFC, as well as charities, to see how crucial founders are to their brands.

Disputes are heating up between Netflix and Blockbuster in our Brand Rant. Both companies are in the process of suing one another over Total Access, Blockbuster’s online purchase program. Back in the Brand Spotlight after suffering from declining sales is Gap. Will a feature on the cover of Vogue magazine initiate a comeback? Also listen to Kristi Ernsting of Hallmark Cards as she discusses how founders play a role in branding.