Buzz Brands

Every year 70% of products introduced in the consumer packaged goods industry fail. What does it take to make it in today’s competitive world: creating buzz for your brand. With so many brands out there, generating publicity and people to talk about your brand is a challenge. Standing out requires creativity and taking risks. This show offers tips for creating buzz and looks at some companies that have reaped the benefits of thinking outside the box.

Brand Rant speculates whether Yahoo! and Microsoft can come together to double team Google in the online ad rivalry. In Brand Spotlight, Delta Air Lines is hoping to craft a new brand by launching a new marketing campaign promising to change the consumer’s travel experience. Stephen Monaco, an executive-level marketing consultant, joins the show to brief us on “buzz brands.”