Health Care & Pharmaceutical Branding

Health care marketing is a new craze. The invention of new and advanced drugs means health care costs are on the rise. With consumers taking such an interest in the latest advancements, branding is becoming prominent for pharmaceutical companies. This week explores the fashion of pharmaceutical branding.

Branding could be taken to the next level by embedding TV commercials and other forms of advertising in actual TV shows. Brand Rant explains this new marketing concept. Rachel Ray turns the Brand Spotlight on Dunkin’ Doughnuts in an effort to help the chain develop healthier menu items. Dropping in on the show this week is Susan Palombo, Director of Brand Strategy and Client Services at the New York office of Landor Associates, discussing the trends of branding in the pharmaceutical arena.