Event Marketing through Sponsorship

Event marketing is the fastest-growing segment of the marketing world. With so much advertising clutter, many companies are sponsoring events to “connect” their brand with its consumers. Today, companies have to go above and beyond throwing up some posters. Successful event marketers are getting creative by incorporating the Web and new strategies. Brands of all types, large and small can use events to connect with their audience; it just takes some experimenting and finding the right event.

Our Brand Rant looks into the latest smoke between RJR’s new Camel Signature Blends and anti-smoking advocates, who feel the new flavored cigarettes target children. The King of Beers, Anheuser-Busch, takes the Brand Spotlight with their “Its Flippin Cold” summer campaign, which features a new chill chamber. Tom Jacobs, Vice President and Director of Sports and Events at Euro RSCG 4D Impact, comes on the show to share his experience in event marketing. Tom not only talks about the latest trends in event marketing, but also lets us in on Valspar’s upcoming sponsorship of the U.S. Open.