Spirits Brands

Marketing spirits brands is both competitive and challenging. This show looks at some new spirits on the market and their attempts to make a splash. We also discuss brands that haven’t found the right mix and have paid the price for their branding mistakes. The craft beer industry is getting noticed and our guest, Jeremy Ragonese, Director of Marketing for Boulevard Brewing Company, shares the perks of marketing a spirit brand.

Our Brand Rant goes back to 1960. We talk about the new TV show, “Mad Men,” which is set in a New York advertising agency in 1960. Consumer groups are angry over Jack Daniel’s involvement with the show. With all of the buzz over the release of the iPhone, Apple gets our Brand Spotlight, yet again.