Drug Store Wars

The emergence of Wal-Mart and Target’s $4 prescriptions has given traditional drug stores new competition. This show looks at what marketers are prescribing to win the drug store war, including in-store clinics, wellness centers and store makeovers.

Walgreen Co. is currently dominating the drug store chain industry with increasing profits. Our guest, Laurie Meyer, divisional VP of Corporate Communications for Walgreen Co., shares the company’s key to success and an insight to the future of drug stores. Ethan rants about the new movie Transformers during our Brand Rant. Pepsi’s new diet soda/energy drink, Diet Pepsi Max, takes the Brand Spotlight with its attempt to bring men and diet soft drinks together, at last.