Baby Branding: Spending $20 billion on toddlers

The baby business is booming with sales of $20 billion a year. Tapping into this industry requires that you know how parents think and finding new ways to get products in front of babies and toddlers. The Brand Show takes a look at brands that are taking advantage of this market and Deborah Small, professor of consumerism behavior at the University of Pennsylvania, helps the crew look into the minds of consumers and what motivates them to make these purchases.

Our Brand Rant looks at a trusted brand, Johnson & Johnson and their contraceptive patch, Ortho Evra. Women and families are suing the company because they claim that Johnson & Johnson did not adequately warn women of their increased risk of blood clots in their advertising and have suffered heart attacks, strokes and have even died. The Simpsons take the Brand Spotlight as the transformed 7-Elevens to Kwik-E-Marts have doubled in sales. How’s that for good work?