Teens & Tweens

Many marketers choose to ignore the teen and tween category of consumers because they are exceptionally hard to target. However, this age groups controls more of mom & dad’s budget than you might think. With the back-to-school season right around the corner, marketers are stepping up their game. We take a look at how some brands are connecting with the teen and tween generation.

Our Brand Rant looks at Northwest Airlines and how their pilot absenteeism has caused a PR nightmare with cancellations of flights. You’ll be rushing out to try the latest “functional” fruit drink at Jamba Juice as they tailor smoothies to consumer’s needs of being healthy in the Brand Spotlight.