Big Splash Marketing

On this Halloween episode of the Brand Show, we look into how marketers try to get the most out of their marketing dollars through special promotions and events. Whether it is promoting the release of a new movie or a promotion by a small company, all marketers are looking to gain an edge. Small businesses often only have limited chances to make an impression in the minds of their potential consumers. The Brand Show looks into how companies like Jones Soda and Li’l Guy Foods are creating unique products, which lead to increased brand awareness through media attention garnered by these products.

This week’s Brand Rant discusses how AT&T’s decision to get rid of the Cingular name and spending $1.7 billion on a rebranding effort for AT&T has failed. And in the Brand Spotlight, we look into how Timberland is planning on offsetting its carbon-dioxide emissions of its latest ad campaign by creating a wind farm in Massachusetts. David Sloan, owner and president of Li’l Guy Foods, joins us to discuss how his company’s partnership with the Kansas City Chiefs has led to an increase in sales.

Related Topics:

Experts claim that AT&T has failed in rebranding itself after dropping the Cingular name.

Timberland plans to offset its carbon dioxide emissions from its latest ad campaign by building a wind farm in Massachusetts.

Jerry Seinfeld is showing his marketing clout by aggressively marketing a movie he produced, wrote and starred in, “Bee Movie.”

Fendi conducted a fashion show on top of the Great Wall of China.

Taco Bell has received great publicity for its free taco promotion during the World Series.

Hannah Montana has created a lifestyle for the tween market

Videos:

Jerry Seinfeld promotes the movie in this video


Watch the Fendi fashion show here.


Boston Red Sox players talk about the free Taco Bell promotion.