Past Brand Rants

This show revisits some of our past Brand Rants to find out which brands have bounced back from their previous blunders and how they managed to clean up their image. We also examine some brands that just can’t get their act together. “Investigation Brand Rant” includes Best Buy, Dell, Viacom and Google, OxyContin and Taco Bell.

The latest Brand Rant features a New Mexico Honda dealer’s promotional mishap. Our Brand Spotlight goes to a new retailer, Ridemakerz, for giving boys a new way to play with toys. Rob Poetsch, Director of Public Relations for Taco Bell, shares how the Taco Bell brand continues to ring even after some negative publicity.

Drug Store Wars

The emergence of Wal-Mart and Target’s $4 prescriptions has given traditional drug stores new competition. This show looks at what marketers are prescribing to win the drug store war, including in-store clinics, wellness centers and store makeovers.

Walgreen Co. is currently dominating the drug store chain industry with increasing profits. Our guest, Laurie Meyer, divisional VP of Corporate Communications for Walgreen Co., shares the company’s key to success and an insight to the future of drug stores. Ethan rants about the new movie Transformers during our Brand Rant. Pepsi’s new diet soda/energy drink, Diet Pepsi Max, takes the Brand Spotlight with its attempt to bring men and diet soft drinks together, at last.