Animal Branding Pt. 2
Because there is so much going on in the world of animal branding, the crew from Two West decided to have a second show on the topic. Check out the show to listen to Lynn Parman on from the KC Animal Health Corridor. Her job is to recruit animal health companies to Kansas City.
So we know that Americans are becoming fat, we are making our children fat and now we are making our pets fat. So, Hills has teamed up with the American Veterinary Medical Association to bring awareness to how fat you are making your pet. Check out this video.
We love the “Dogs Rule” campaign by Pedigree that was crated by Chiat Day. We spoke about how they developed this campaign and some of the newest elements of this campaign with their Times Square store. Check out their print ad and let us know what you think.
2 comments:
I'm not "in the industry," but I can tell you that -- as an interested consumer -- these ads are BRILLIANT. Their adverts during the Westminster Kennel Club show this year got me up off the couch and running to my computer. I just couldn't WAIT to donate to their "Dogs Rule" charity. Well done, Pedigree. WELL DONE!
My husband and I completely respond to the Dogs Rule campaign. They have very successfully tapped into what dog lovers, well, love about dogs. They have so successfully captured the essence of dogs. Commercials where pets are dressed up like people, or talking or dancing by way of cheesy effects--do not.
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