Faith-Based Branding

The crew from Two West found this week’s topic very interesting. We took a look at how faith-based entertainment is marketing themselves and how places of worship are becoming marketing-savvy with blogs, videos and the Internet.

We spoke with Pastor Adam Hamilton from The United Methodist Church of the Resurrection in Leawood, Kansas. They are utilizing blogs, videos, e-mail newsletters and much more to engage their members and potential members. Check out their Web site, www.cor.org.

Here’s one of Pator Hamilton’s videos from You Tube to promote and upcoming series.



Check out this video of the remake on Sir Mix-A-Lot’s “Baby Got Back” with a Christian version of “Baby Got Book.”



We also updated listeners on Pedigree’s “Dogs Rule” adoption campaign and how that equates to big business because consumers have become loyal to the brand. Pedigree has updated Echo’s story – one of the dogs that was up for adoption. The spot is endearing and shows how they are bringing awareness to dogs being adopted. Check it out and let us know what you think.



All dogs that they featured in the spots have been adopted and they have been able to raise $750,000 for the non-profit foundation that has been established by Pedigree.