Healthcare Branding
The crew from the transformation design firm, Two West, took at look health care branding. While we’ve covered health care branding a couple of times, we know that this industry is facing a much different landscape. The Brand Show focused on the new face of health care – clinics in airports, wellness centers and health care customer service.
Sarah Manning and Andy Rich of Palmer Health came on the show to share their new ideas about what health facilities could be and how they are breaking into the Kansas City market. Check out the podcast to listen to the interview in its entirety.
In our Brand Rant, Two West spoke about how the Lenexa, Kansas-based Flagler Productions was not re-hired for Wal-Mart’s internal video needs. They have responded with airing Wal-Mart’s “dirty laundry” by posting these videos for sale. Here’s an NBC news clip showing some of the videos. Lou Lou on The Brand Show doesn’t seem to think that this will hurt their brand. What do you think?
1 comments:
If anyone's brand is taking a hit because of this, it's Flagler. From what I can tell it was only done with revenge in mind. Like Wal-Mart responded, "it is an unusual business model on their end."
As a side note: If Flagler really wanted to get revenge on Wal-Mart and damage their brand, instead of sending them to news stations, they should have released the tapes to the internet for people to mashup. One can only imagine the kinds of things you would see popping up on YouTube.
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