Luxury Brands

Hailed one of The Brand Show’s best hour of radio in months (at least by our in-studio producer). What defines “luxury”? In America it is all relative and traditional luxury brands are slipping into a new arena of status brands by servicing their products to anyone who has the cash. True luxury brands are slipping in numbers as they “sell out” to the masses. Today we debate: what is luxury? We also critique the top ten luxury brands of 2008 and praise one of the world’s greatest luxury automobile brands: Rolls-Royce.

Man, what a great example to have had today...talk about brand considering all the elements of a luxury brand, down to where it’s manufactured and spending more on wages to assure it’s “Made in Germany.”