Financial Services Branding

Financial Services Branding is not only a profitable business these days, but a necessity. According to Vanguard CEO John J. Brennan, “Investing is the only way for most of us to meet significant expenses.” The problem is most consumers don’t understand this, or the financial services industry in general. Two West examined how money is an emotional factor for people and that should play a part in financial institutions branding themselves and are they doing it in an open and easy-to-understand way.

Check out the podcast to listen to our interview with Jean Hughes, VP of Marketing and Employee Development at CommunityAmerica Credit Union. Hughes discusses how CommunityAmerica markets itself differently from other financial institutions. Let us know what you think of the company’s strategies. Hughes also remarks on the different ways CommunityAmerica works to engage customers, especially those who are wary of financial services.

Take a look at some of the commercials we mentioned during the show. Do you think these financial companies are marketing effectively to consumers?

Charles Schwab commercial

ING Direct commercial

E*Trade commercial