Animal Branding Pt. 2

Because there is so much going on in the world of animal branding, the crew from Two West decided to have a second show on the topic. Check out the show to listen to Lynn Parman on from the KC Animal Health Corridor. Her job is to recruit animal health companies to Kansas City.

So we know that Americans are becoming fat, we are making our children fat and now we are making our pets fat. So, Hills has teamed up with the American Veterinary Medical Association to bring awareness to how fat you are making your pet. Check out this video.

We love the “Dogs Rule” campaign by Pedigree that was crated by Chiat Day. We spoke about how they developed this campaign and some of the newest elements of this campaign with their Times Square store. Check out their print ad and let us know what you think.

Animal Branding Pt. 1

According to the 2007-2008 National Pet Owners Survey, 63% of U.S. households own a pet, which equates to 71.1 million homes. It is estimated that households spent $40.8 billion dollars on food, vet care, supplies and services. That means big business for brands in this category.

Two West took a look at some different brands and what they are doing to brand themselves in that category. One of the brands that we looked at is PetsHotels, a sub-brand of PetSmart. This was voted one of the best brand extensions by BrandWeek. Check out their television commercial.

We discussed some of the products for animals. Check out this sequined top and nail polish from Juicy Crittoure for your pampered pup.

Best & Worst of 2007 & 2008

Two West commended Old Navy for their makeover in the Brand Spotlight. Check out their new logo and look. Let us know what you think.



Every year Landor Associates publishes their Newsmaker Brands Survey. This survey examines Americans’ perceptions of high-profile brands that made headlines in 2007 and are expected to make headlines in 2008.

On the Brand Show, Two West was excited to have Landor as a guest on the show once again to discuss the winning and losing brands of 2007 and their predicted winning and losing brands of 2008. Russ Meyer, Landor’s Chief Strategy Officer, explained how Americans continue their obsession with online brands and the indications of an upcoming recession have consumers searching for brands that will help them stretch their dollar.

Here’s the top 5 predicted winners & losers of 2008 according to Landor. Let us know if you agree with this list.

Winners
Google
Amazon
Wal-Mart
eBay
Target

Losers
United Airlines
Delta Airlines
Blockbuster
Countrywide
Gap