We decided to take a moment and examine how the current U.S. economic state, now officially labeled as a recession, has and is affecting non-profit brands.
Those that listen to The Brand Show on a regular basis have heard us go on and on about how a recession is actually one of the best times a brand can position itself to become the industry or category leader. You know, the whole “invest while everyone else is cutting back to maintain and grow consumer relationships” mantra. Well, just like for-profit ventures, non-profits can maintain their current support but also seize new market share during these financially tight times. Download the podcast to learn how local, regional and national non-profit organizations are tapping into the power of social networking to gain awareness and dollars.
Also, tune in to hear our in-studio guest, Dawn Taylor, Development Officer of the Kemper Museum of Contemporary Art, discuss several unique situations non-profit brands must balance in order to increase awareness and maintain funding momentum. Based on her category experience, Dawn provides valuable insight into the multi-faceted challenge of branding a cause vs. education vs. arts vs. community.
Download the show now to hear this entertaining dialog on non-profit branding that any fundraiser or philanthropist can appreciate. You’ll be happy you did.
Check out a few links that we mentioned on the show:
• http://www.charitynavigator.org/
• http://www.heifer.org
• http://www.goodsearch.com/
• http://www.kemperart.org/
Thursday, November 20, 2008
Friday, November 14, 2008
Brands that have people talking
How does word-of-mouth originate? What's the difference between brand buzz and brand conversation? This week's show takes a look at the power of true conversations for a brand and how those dialogs can enhance a consumer's experience and relationship with that brand.
Lou, Ryan and Gavin, our weekly regulars, return to discuss their own experiences with brands that create buzz and those that create meaningful conversation. In particular, Gavin provides anthropological observations from his recent Las Vegas trip. What happened in Vegas for Gavin definitely did not stay there! But on a professional note, Gavin shares how the Las Vegas environment is engineered to create an experience that impacts behavior to create advocacy through buzz, and more importantly, conversation.
This week's guest, Bertrand Cesvet, took the crew through his book, Conversational Capital: How to Create Stuff People Love to Talk About. Bertrand, who also happens to be chairman and Lead Strategist for SidLee, explains how to create intense consumer experiences that result in greater consumer satisfaction. He identifies eight engines a brand can utilize to create a more relevant experience that generates true brand conversation.
Check it out and hear how to capitalize on your brand's conversation power today.
Lou, Ryan and Gavin, our weekly regulars, return to discuss their own experiences with brands that create buzz and those that create meaningful conversation. In particular, Gavin provides anthropological observations from his recent Las Vegas trip. What happened in Vegas for Gavin definitely did not stay there! But on a professional note, Gavin shares how the Las Vegas environment is engineered to create an experience that impacts behavior to create advocacy through buzz, and more importantly, conversation.
This week's guest, Bertrand Cesvet, took the crew through his book, Conversational Capital: How to Create Stuff People Love to Talk About. Bertrand, who also happens to be chairman and Lead Strategist for SidLee, explains how to create intense consumer experiences that result in greater consumer satisfaction. He identifies eight engines a brand can utilize to create a more relevant experience that generates true brand conversation.
Check it out and hear how to capitalize on your brand's conversation power today.
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