Few topics deserve delicacy and decorum more than death, but that hasn’t stopped people from making money on mortality for centuries. Let’s face it, no brand loyalty could ever match our fascination with death. So this week, the Two West team sheds light on the dark subject of brand “death.”
Download the show to hear how some macabre-preneurs are reaping the rewards of the morbid market through innovation and in-your-face attitude. From custom caskets to haunted hotel getaways, this episode covers all the creepy corners of this nightmarish niche opportunity.
Our dialog explores everything from horror flicks to cigarettes, and provides a prime opportunity for the gang to air their own grim confessions and obsessions. Phil launches his newest product – the Carmina Burana-rator, Andrew discusses his penchant for Halloween costumes, and Gavin reveals his next great business idea: Stuffing Fluffy, a pet taxidermy toy.
You’ll laugh, you’ll gasp, but only if you download this week’s show.
Links:
Phil's MaxFactor Ad
Casket Furniture
Tuesday, January 20, 2009
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