Face Time on Facebook

Thousands of people join social networking sites each and every day. Whether you’re already one of them or about to make the leap, this week’s show is for you. Our discussion delves into the good, the bad, and the just plain wrong ways to leverage social media for your personal image or company brand.

While the majority of online networks have only emerged within the last decade, these sites have effectively infiltrated the daily routines and social rituals of their members. Gone are the days when crosswords and solitaire occupied our idle moments. Today, we’re passing the time making LinkedIn connections, poking Facebook friends, or snooping around MySpace. Download the show to hear our discussion on the social networking boom, and how everyone—from eccentrics to entrepreneurs—is making it work for them.

This week, Juliette Powell, author of 33 Million People in the Room: How to Create, Influence and Run a Successful Business using Social Networking, joins us to talk about the growing role of social networks in our lives. Get the scoop on how all this fun and friendship can add up to a serious business opportunity.

Download this show — and don’t forget to become a fan of The Brand Show on Facebook.