Video Gaming in a Brand New Way

What do Burger King, Sysco Foods and Google all have in common? You might be surprised to find out that scores of big brands in a variety of industries are using video games for serious business. That’s right, this show is all about gaming. Download the show now to learn how video games are changing the way businesses train employees and engage customers.

To infuse a little expert insight into the conversation, we bring in game guru and author of Changing the Game: How Video Games are Transforming the Future of Business, David Edery. David’s experience merges the worlds of amusement and analysis - he’s the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live and research affiliate of the MIT Comparative Media Studies Program.

As we discover through our discussion, video games are good for far more than racing stolen vehicles and battling zombies. Download the show to see how a little digital fun can teach Google’s computers new things, produce brainwashing burger propaganda and fight childhood obesity (rather than promote it).

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