Bubble Trouble for Brands?

The crew welcomes this week’s guest, John Gerzema, author of The Brand Bubble, as they discuss the dismal science. Mr. Gerzema, Chief Insights Officer for Young & Rubicam Inc., walks us through what brands need to do to grow and sustain a competitive advantage during the economic ebb.

Is there a “bubble” for today’s brands and is it about to burst? How are the current economic conditions impacting consumers’ behaviors and perceptions of brands? And how are some brands successfully riding the current economic storm? All is addressed, if not answered, in this week’s Brand Show.

Listen in as Brand Show regulars, Lou, Phil, Andrew and Bryan tackle the topic of brand loyalty and how it is built, maintained and sometimes, lost. They’ll also discuss how consumer trust and preference is affected during a recession and what to do to protect it.

Download the show and learn more about avoiding the brand-bubble bungle.