Monday, February 16, 2009

Fit-n-In: Branding Exercise and Fitness

This week, the Brand Show welcomes fitness expert Roy S. Johnson, Vice President and Editor-in-Chief of Men’s Fitness magazine and MensFitness.com to dish with the Two West hosts on how he helped shift the perception of fitness and nutrition – turning a pastime into a lifetime commitment.

In a market dominated by personal preference, products like Wii fit have followed a one-size-fits-most formula while others like personalized boot-camp workouts have carved out their own niche. Join the conversational calisthenics with hosts Andrew, Gavin and Bryan as they burn through new theories on why America needs 24-hour fitness, and share stories about their respective workout regiments.

Download this week’s show to find out which fitness brands are cooling off and which are just getting warmed up.

0 comments: