Over-branding or savvy marketers? This week, you be the judge as Lucas Conley, experienced journalist and author of Obsessive Branding Disorder, talks with the Two West crew about some of the surprising steps advertisers, product manufacturers and businesses are taking to connect with consumers.
This week the Brand Show turns its attention to over-branding and explores several companies that seem obsessively focused on re-branding at the expense of good-ol’-fashioned R&D. The topic begs the classic marketing question: are you finding customers for your products or making products for your customers? Bryan, Ryan, Gavin and Lou analyze which brands hold their value by doing the latter, and which brands have joined the crowd of purposeless products.
From Sly Stone Pudding to a baby named GoldenPalace.com, Lucas shares a few favorite stories of outrageous advertising attempts, and sheds some light on a few brands he considers very ‘overvalued.’
Download this week's show.
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