Liquids and plenty of rest? No thank you! Marketers are catching the viral bug, and banking that their customers will too. On this week’s the Brand Show guests Reggie Miller and Scott Hurwitz of ICED Media join the Two West crew and explore the viral campaigns we love, hate and love to hate.
Listen in as we dish on the success of Skittles and examine whether McDonald’s Filet-O-Fish campaign will be a catch, or thrown back to flounder.
Wondering how to do it yourself? Listen as Reggie and Scott offer their expert advice on how to turn an idea into a contagious campaign, and how to measure your success. Join us as we Join us as we outline how to focus dollars on viral marketing, and what your company must consider before planning any social media attack.
Which viral campaigns have you caught, and which have faded away? Share with us on Facebook and LinkedIn.
Thursday, March 26, 2009
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2 comments:
Great podcast. I found it particularly interested, as I happened to have just read a great article in Ad Age on “How to Make your video go viral”.
Hey guys, really great show. I'm so happy there is a growing contingent of us out there that are trying to bring a reasoned approach to "viral marketing" or "social networks." Truth be told, we've always been social. The key, as you described, is making it relevant and not just about numbers. I'm of the opinion that if you reach 100 people that find your messages personally meaningful that is vastly superior to reaching 10,000 or even 100,000 people that just find something funny or cute.
Best wishes on the transition to the pure podcast - I'm jealous of the editor that gets to pull it all together. Sick, I know.
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