Have marketing and management turned your boardroom into a battleground? Join us on the Brand Show as the Two West crew welcomes author Laura Ries to discuss her recently released book War in the Boardroom. Laura explores why Left-Brain Management and Right-Brain Marketing don’t always see eye-to-eye and what companies can do to bring peace back to the process.
What side of the table do you sit on? Take the “Brain Quiz” and find out. Then join us on Facebook and LinkedIn to discuss how companies can bring marketing and management together to transform their customer experience.
Also on this week’s show…
What’s in a name? Discover how brand names like Silk appeal to consumers and why Lenovo missed the mark with its naming opportunity.
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