Has Starbucks lost its mo-Joe?

Inspired by conversations with over fifty of the top marketing executives from the biggest brands in the world, Tim Manners joins the Brand Show to discuss his new book RELEVANCE and explore how Apple has re-captured their relevance, and what brands like Starbucks and Target did to lose their way.

Listen as we discuss the extreme irrelevance of 55 Minutes of Solo Triangle on NPR, and how brands like Google are at risk if they continue to not inform consumers of their new applications.

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After the show join us on LinkedIn and Facebook to discuss what brands have lost their relevance and what they can do to bring it back.

Tim Manners published work can also be found at Reveries.com and The Hub Magazine.