At the end of the day, our job is to make people fanatics of our brand, and have them share their love with friends, family and the rest of the world. Well, we found one guy who has some pretty interesting experience in turning people into "superfans." And he offers some tips of the trade that could help any brand convert loyal customers into flag-waving, face-painting, raving fans.
This week we talk to Cameron Hughes, about how to transform consumers into cheerleaders and champions. Cameron’s made a name for himself traveling around the world working as a superfan for major sport teams. Taking time out from his ongoing crusade for team spirit, he discusses with us what he’s learned along the way about creating fans for a brand and creating a brand for himself.
Check out the video below to see Cameron in action.
And once you’ve heard the show, stop by our LinkedIn Group where you can offer your thoughts about creating superfans.
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