Develop Products People Can’t Live Without!: A Must Listen for Product Developers, Innovators, and Marketers

Are your products suffering from feature creep? Legendary product developer and columnist Phil Baker, author of From Concept to Consumer joins The Brand Show to discuss how companies can develop products people want, need and can’t live without by bridging the gap between engineers and marketers.

We kick off the show discussing Sprint’s new Now Network (4G) campaign that has found popularity both on-air and with the YouTube audience. Phil shares how an April Fools article mocking customer service provoked a response and exclusive interview with Dan Hesse, CEO of Sprint. Dan spoke candidly with Phil about the necessity of strong customer relations and the rapid and remarkable turn around of Sprint’s customer service. With all the chatter about the highly anticipated Palm Pre, Phil gives his review of the new product and what it might mean for the industry.

Join the Two West crew as we uncover the power of consumer word of mouth and how outlets like the Consumerist and Twitter have put the customer back in the driver seat.

Take the first step to transforming your brand and listen to the Brand Show.

After you listen, take The Brand Show Challenge – call any customer service line and share your experience on The Brand Show’s LinkedIn group. How important is customer service to building a brand? Who is doing it right, and who could use a visit to VH1’s Charm School?