Go ahead, make my brand: what marketers could learn from storytellers like Clint Eastwood

Vance Van Petten is the Executive Director of the Producers Guild of America.

This week The Brand Show welcomes Vance Van Petten, Executive Director of the Producers Guild of America, an organization dedicated to representing producers in motion picture, television and new media around the world. Since assuming his role in 2000, Van Petten has grown the organization’s membership ten-fold to over 3,500 members including James Cameron, Ron Howard and other household names. Van Petten attributes the successful membership expansion to effectively telling the PGA story to audiences around the world.

Van Petten can also be credited with founding the Produced By Conference. The first annual conference takes place June 5-7 in Los Angeles, CA and is expected to draw an impressive list of critically acclaimed entertainment gurus.

This week our Two West hosts Ethan Whitehill, CEO and Lou Thurmon, Senior Vice President of Human Potential, speak with Mr. Van Petten about his views on the future of branded entertainment, and how innovative giants like Pixar and Marvel are doing it right. Van Petten offers advice on how to further develop brands and how to become master storyteller.

How have branded entertainment programs like The Biggest Loser or Project Runway influenced your purchase decisions?

Join us on the Brand Show LinkedIn group to give us your opinion.