Social media tools and the marketers who love them

MarketingProfs Chief Content Officer, Ann Handley heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of Marketing Profs Daily Fix.

The blogosphere is teeming with "expert" content, but there's one resource in particular where more than 324,000 marketers go for practical, professional advice. It's called MarketingProfs.com, and it's home to thousands of insightful articles authored by marketing experts from around the world; including our own Ethan Whitehill, Gavin Johnston and Lou Thurmon.

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This week we talk blogs and social media with MarketingProfs Chief Content Officer, Ann Handley. Ann is a marketing maven in the thick of it. Not only does she help run MarketingProfs, she contributes content to its Daily Fix blog, writes for the Huffington Post and maintains her own blog, Annarchy.

In this interview, Ann shares her views on the pros and cons of brands on Twitter and explains how she uses social media to deliver content her readers want. She also offers a few helpful hints to anyone who'd like to get published on MarketingProfs.

Does your business use social media or a blog? How has it helped your brand grow? Let us know on The Brand Show LinkedIn group.

The Brand Show recommends these upcoming MarketingProfs events:
July 16, 2009:
The Art Of Social Media with Charlene Li
Sept. 16, 2009:
Digital Marketing World Fall 2009