From lab coat to haute couture: How an entrepreneur literally hit the jackpot and continues to win big with businesswomen

Vani Kumar, Founder & CEO of The Suit Closet, has changed the way women feel about suit shopping.

The suit is making a comeback thanks to the increasing number of businesswomen and, believe it or not, the recession, which has professionals dressed to impress. This week, we talk to Vani Kumar, Founder and CEO of The Suit Closet, about connecting with customers from head to toe.

In this interview, Vani reminds us to get back to the basics of business and branding-- starting with customer service. We also learn:

• How to capture every customer who walks through the door by adapting to trends.
  
• How to build relationships with customers and anticipate their needs.
  
• How to empower customers through education.

After the show, join us on our LinkedIn Group to offer your thoughts or pose questions to other industry experts. What brands do you think have benefited from the recession?