A Kansas City Star veteran weighs in: Emerging Media opens the door for two-way dialogue

Chris Lester leads efforts to enhance member benefits and communications at the Greater Kansas City Chamber of Commerce.

For 24 years, Chris Lester made his name at the Kansas City Star. When the Greater Kansas City Chamber of Commerce came knocking, Lester answered, leaving one of the most recognizable media outlets in Kansas City to join the GKCK Chamber as the Senior Vice President of Business Growth.
Join us this week as our hosts speak with Chris and explore:

• How to leverage new media for business innovation


• What the changing media landscape means for the future of communications


• How an active two-way dialogue can improve your product or service

How are you using new media channels to interact with your customers? Visit our LinkedIn group and share your thoughts.