A New perspective on consumer research may give a leg up to brands

Gillian Tett, Assistant Editor of the Financial Times and Author

Gillian Tett predicted the global credit crisis nearly two years before it made international headlines. In 2009, The British Press Awards named Gillian Journalist of the Year, and her recently published book, Fool's Gold, received accolades from the financial world. As Assistant Editor of the Financial Times, Gillian uses her background in social anthropology to offer a unique perspective on our financial markets.

Gillian and Two West Chief Anthropologist, Gavin Johnston caught up after her opening keynote address at EPIC 2009 to talk about how anthropology can be used in a practical way.

Listen as Gillian and Gavin address:

• How to apply anthropology to build a brand.

• Why some companies are better prepared to embrace new forms of market research.

• What companies must consider as they emerge from a recession.

Share your thoughts on The Brand Show LinkedIn Group. What consumer research methods are world-class brands using to innovate?