The Rise of Ethnographic Insight in Enterprise

Ken Anderson, Senior Researcher at Intel and Co-founder of EPIC.

Ethnography in business continues to gain momentum as a valued strategic tool. Our guest noticed this trend and created a conference specifically for Ethnographers in the corporate world. Ken Anderson, Senior Researcher at Intel and Co-founder of EPIC, speaks with us about the creation of the conference and a little about his own experiences at Intel.

This show, you'll learn:

• How EPIC has evolved over the years.

• How Intel uses ethnography to its advantage.

• How Intel's risks in research are paying off.

Join us on our LinkedIn Group page to continue the conversation. Have you experienced great ideas when ethnography and business come together? Share your story.