Building a global brand through local flavor

The Coffee Bean & Tea Leaf created a global brand by embracing local environments.

With its ability to wake the senses and spark our spirits, the coffee bean has carved out a special place on the food pyramid for movers and shakers the world over. Mix this magic bean with a tea leaf, a spoonful of passion and a dash of local flavor and you've got the recipe for a powerful international brand. Tim Casey, Vice President of Operations for The Coffee Bean & Tea Leaf , joins The Brand Show to tell us how his company built a brand and loyal following in communities from Los Angeles to Kuala Lumpur.

During our interview, Tim reveals:

• How freedom for franchisees translates into local market success.

• What the Coffee Bean & Tea Leaf does to spot emerging trends and stay relevant.

• Why education helps team members move from selling products to engaging customers.

Tell us what you think: How can franchise brands balance global consistency and local relevance? After the show, visit our LinkedIn group and share your thoughts.