Inc. Entrepreneur of the Year perseveres through life and business

Alison Schuback, entrepreneur and creator of the Invisibib, shares her story of struggle and success.

"Inspiring." There's simply no other word to describe Alison Schuback. At 23, Alison's life changed in an instant when another car smashed into hers. The accident left her with a traumatic brain injury and severely compromised motor skills. Even basic physical tasks like eating presented a challenge.

Out of necessity, Alison created the Invisibib, an ingenious product that protects its user from spills. Eventually, Alison's invention won the attention and hearts of executives at Bed Bath & Beyond. In 2008, Alison was named Entrepreneur of the Year by Inc. Magazine. She currently works with the Head Injury Association to bring more big ideas to market and create employment opportunities for people who live with brain injuries.

We met with Alison, her father Michael Schuback and Bari Fagin, Director of Public Relations at Bed Bath & Beyond, to talk about fate, family and the indomitable entrepreneurial spirit. This is one show you don't want to miss. 

A few of the many things we took away with us: 

• The importance of finding a problem and filling a need. 

• Alison's advice on the key to success. 

• How perseverance trumps all. 

Has there been a significant event which has sparked your spirit in business and life? Join the discussion with our LinkedIn Group.

Check out the entire interview series!