Keith Ferrazzi on Who's Got Your Back and building relationships for success

Keith Ferrazzi, founder and CEO of Ferrazzi Greenlight, counsels world-class brands on developing business relationships to drive sales, spark innovation, and create team cohesion.

America’s leading entrepreneurs gathered September 23-25 in Washington, D.C. for the Inc. 500|5000 Conference to celebrate and honor the country’s fastest growing privately held companies. For the second consecutive year, Two West was recognized on the Inc. 500|5000 list and invited to not only attend the event, but also cover the gathering on The Brand Show.

The Brand Show had the opportunity to catch up with several conference speakers and honorees, including Keith Ferrazzi, author of the #1 New York Times best-seller Who's Got Your Back and Never Eat Alone. Keith shares his wisdom from the book and offers the one piece of advice all professionals should heed to build relationships for success.

Check out the entire interview series!

Keith also weighs in on:

• Which relationships deserve your time and energy.
  
  
• How to fuel business growth by "letting go."
  
  
• Why people resist investing in relationships, and how to overcome this.
  

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