Matt O’Brien started Mint Social to help brands unlock the secrets of social media.
*CLICK HERE FOR ALL INTERVIEWS FROM THE 2009 BOLO CONFERENCE*
With more than twelve years of digital marketing experience, Matt O’Brien, founder of Mint Social, shares his "five-by-five" model for social media as well as his insights on social media's holy grail: return on investment.
Also on The Brand Show, Matt explains:
- How to establish goals for a social media campaign.
- Why social media delivers short-term gains but works best as a long-term investment.
- Which brands can benefit the most from social media.
How did your brand develop its social media strategy? Join us on our LinkedIn group and share your thoughts.
