Jim Lecinski oversees global sales and service for Google's Fortune 500 and 1,000 customers.
*CLICK HERE FOR ALL INTERVIEWS FROM THE 2009 BOLO CONFERENCE*
Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the 2009 BOLO annual conference presented by agencyside. With three days chock-full of technology labs, hands-on training and break-out sessions, the conference offered smaller independent agencies a front-row seat on the leading edge of online and digital marketing.
The Brand Show took the opportunity to catch up with a number of BOLO's speakers and session leaders, including Jim Lecinski, Managing Director of Global Sales and Service at Google. Jim sat down with us to discuss how Google sees consumer behavior changing and why marketers should rethink their priorities for 2010.
Listen for this advice from one of Google's gurus:
- How to connect with the new “Info Shopper” in a post-recession economy.
- How to use consumer insight to improve your product offering and online searchability.
- Why you should make video the centerpiece of your marketing strategy.
Do you plan to change your marketing mix in 2010? Join us on our LinkedIn group and share your thoughts.
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