Strategy: Everyone claims to have it, but few truly understand its meaning

Erika Andersen, presenter of “Being Strategic: Building the Castle on the Hill” at this year’s Inc. 500/5000 Conference.

Erika Andersen, CEO of Proteus International and author of Being Strategic: Building the Castle on the Hill has helped major brands turn vision into action for more than 20 years. She talks with us about what it means to be strategic and how to cross the chasm between where we're starting and where we want to go.

During our interview, we learn:

• The real definition of strategy and true fingerprint of strategic thinking.
  
  
• Common obstacles that can get in the way of a company's desired future.
  
  
• Techniques to objectively evaluate your own organization's current state.
  

Once you've listened to the show, join our LinkedIn Group and share your favorite definition of strategy.