Lt. Col. Gregory Bishop (fourth from left) and his team on the set of Transformers: Revenge of the Fallen at White Sands Missile Range in New Mexico.
When Reese's Pieces lured a shy little alien from the bushes in the 1982 blockbuster E.T., sales for the bite-size candy shot through the roof. Fast forward to the summer of 2009: the aliens are much, much bigger and so is the opportunity for brands that appear in Transformers: Revenge of the Fallen. Like other brands featured in the film, The United States Army takes its screen time seriously. Lieutenant Colonel Gregory Bishop , Entertainment Liaison for the U.S. Army, joins The Brand Show to offer his perspective on the value of entertainment as a branding vehicle. The seasoned officer discusses his organization's role in film and television projects including G.I. Joe and Army Wives.
Listen as Lt. Col. Bishop talks with our hosts from Two West about:
The process of choosing projects that fit a brand's strategic objectives.
How the U.S. Army measures the effectiveness of branded entertainment.
The delicate balance between creative storytelling and authentic messaging.
What is the most effective branded entertainment project currently on television or in theaters? Join us on our LinkedIn group and share your thoughts.
The Brand Show is a weekly podcast for marketing professionals who crave ideas, insight and inspiration. Through expert interviews and company profiles, The Brand Show helps listeners transform their brands for growth. The Brand Show is a product of Two West, Inc.
ABOUT TWO WEST
Two West, Inc. is a strategic design and marketing services firm that helps our clients make the next leap on their growth curve. We do this by discovering hidden shopper truths and designing solutions that increase share of preference, share of distribution and share of voice.
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