All You Need is LUV: Southwest Airlines' Social Media Strategy

Paula Berg is a member of Southwest Airlines' Emerging Media team and manages the airline's corporate blog, Nuts About Southwest.

Fasten your seat belt and enjoy the ride as Paula Berg, Manager of Emerging Media for Southwest Airlines, explains the evolution of her socially savvy, cross-discipline team.

Join us for a look at social media from 30,000 feet and learn:

• How Southwest listens to online communities.
  
  
• Why it's important to engage customers on multiple platforms — online and off.
  
  
• What a rapping flight attendant and viral video can do for a brand.

After the interview, check out The Brand Show LinkedIn Group, and share your favorite examples of brands using social media to connect with customers.

*This interview originally aired on July 29, 2009