Halligan founded HubSpot in 2006 to help small businesses "get found" by more prospects.
Gone are the days when a brilliant 30-second spot inspired customers to get off the couch and into the store. Nowadays, consumers turn to blogs, search engines, product reviews and social media before deciding to buy. This fundamental shift in the typical purchase journey has turned traditional marketing upside down. But despite industry upheaval, one age-old question remains: "How do we get customers to come to us?" Brian Halligan, CEO & Founder of HubSpot and author of Inbound Marketing: Get Found Using Google, Blogs, and Social Media , joins The Brand Show to discuss how marketers can transform their brands into lead-driving machines.
Brian shares insights from his book and other tips, including:
A five-step process to create killer content that drives business to you.
How LinkedIn can become a B-to-B brand's best friend.
Why marketers need to embrace their inner Gretzky and “skate to where the puck is going.”
How has your purchase path changed in the last five years? Join us on LinkedIn and share your thoughts.
The Brand Show is a weekly podcast for marketing professionals who crave ideas, insight and inspiration. Through expert interviews and company profiles, The Brand Show helps listeners transform their brands for growth. The Brand Show is a product of Two West, Inc.
ABOUT TWO WEST
Two West, Inc. is a transformation design firm that helps retail, consumer and entertainment brands discover hidden shopper truths and design solutions that grow awareness, sales and distribution.
