Peter Green leads marketing at Geeks.com, an online retailer that offers highly-discounted technology products.
If you are shopping online today for great holiday deals, you are not alone. The National Retail Federation predicts "Cyber Monday" 2009 (the Monday after Thanksgiving) will catch the attention of more than 85 million shoppers. As consumer behaviors change, and e-commerce becomes the preferred method of shopping for many, retailers are being forced to evolve their online strategies. Peter Green, Director of Marketing for Geeks.com , shares how keeping costs low and focusing on customer experience has been instrumental in his company's continuous, 13-year growth pattern.
Listen as Peter offers his advice and insight on:
Where consumers can find the best deals on Cyber Monday.
Why newer online retailers may have an advantage.
What e-commerce trends to watch for and capitalize on.
Do you think Cyber Monday will become a lasting holiday tradition? Share your thoughts on our LinkedIn Group.
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The Brand Show is a weekly podcast for marketing professionals who crave ideas, insight and inspiration. Through expert interviews and company profiles, The Brand Show helps listeners transform their brands for growth. The Brand Show is a product of Two West, Inc.
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