Survey reveals budding future for green brands

Landor's Russ Meyer is a frequent commentator and lecturer on brands, business, and sustainability.

Sustainable and globally conscious consumer brands are here to stay, according to the recently released U.S. ImagePower Green Brands Survey by Landor Associates. Russ Meyer, Chief Strategy Officer with Landor, joins The Brand Show to share his company’s findings and discuss how brands can cash in on this booming business.

During our conversation, Russ addresses:

• Why consumers spend more on globally conscious brands.
  
  
• How companies can overcome the green market's barriers to entry.
  
  
• The five biggest myths that keep companies out of the green game.

What influences you to buy green? Join us on our LinkedIn Group, and share your thoughts.